Bringing Data-Driven Decision Making to Mastercard Labs

IT ALL BEGAN WITH INSPIRATION...

Inspired by IDEO’s Design Thinking methodologies, Donal seamlessly integrated these principles into real-world products within Mastercard Labs. Employing a harmonious blend of human-centered design and data-driven prioritisation, he ushered in substantial efficiencies to Mastercard’s product discovery and prototyping processes.

DONAL’S DESIGN THINKING EXPERTISE

Innovative Ideation for Enhanced Collaboration: Donal harnessed IDEO methodologies across the learn, look, ask, and try categories, introducing fresh approaches to brainstorming and ideation across diverse teams within Mastercard’s research and development arm.

Anthropological Insights for Informed Decision-Making: Adopting methods from IDEO method cards, he crafted an approach rooted in anthropology, fostering real-world observational processes. This innovative methodology delivered high-quality quantitative and qualitative data through short feedback loops.

TRANSFORMATIONAL OUTCOMES

Accelerated Time-to-Market: Donal’s integration of IDEO methodologies resulted in a remarkable 50% reduction in the time required to launch commercial versions of R&D products.

Optimised Prototyping: A testament to the success of his approach, there was a notable 20% reduction in failed or removed functionality from prototypes, showcasing the efficacy of Donal's design thinking initiatives.